OUTLOOK 2021: GROCERY MANUFACTURERS AND RETAILERS
After a chaotic 2020, grocery industry players are focused on keeping products available on the physical shelf and leveraging new...
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Nov 18, 2020
The 4 Critical Components of a Successful Test-and-Learn Strategy
By Todd Mitchell, CEO R² Solutions Leading up to the pandemic, brands and retailers who wanted to keep up with consumers’ ever-changing...
Nov 9, 2020
THE 2020 CHALLENGE: KEEPING SPIRITS BRIGHT THIS HOLIDAY SEASON
Brands, retailers and consumers are preparing for major changes related to holiday celebrations, spending and gifting, according to “The...
Jun 25, 2020
THE PANDEMIC’S FINANCIAL IMPACT ON SHOPPER BEHAVIOR
The pandemic’s economic impact on Americans at all income levels and continuing financial uncertainty have spurred new shopper attitudes...
Jun 23, 2020
SHOPPERS’ RESPONSE TO COVID-19 AND THE OUTLOOK FOR CHANGE
Pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different...
Mar 29, 2020
‘COVID-19 CPG INDUSTRY UPDATE’ REVEALS SHOPPER CONCERNS AND CHOICES
A new report from R² and Advantage Solutions details the dramatic shifts in shopper behavior caused by the COVID-19 pandemic. Among the...
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