Take a Fresh Look
at Your Perishable Brands
The R² Fresh Solutions Difference
R² Fresh Solutions, formerly Advantage Fresh, was built by combining the best of the regional agencies that specialize in growing sales of fresh and store-perimeter products with the power of coast-to-coast retailer relationships and best-in-class in-store representation and merchandising.
Local Expertise, National Representation
Our decentralized R² Fresh Solutions teams are immersed in local markets and supported by the scale and resources of a global provider of sales and marketing services to the consumer goods and retail industry.
We build each brand with strategies and tactics customized by product, by retailer, by market.
Unparalleled Category Knowledge
Our teams are category experts, representing national and regional brands spanning meat, seafood, deli, dairy, bakery and produce.
Trusted Relationships
From headquarters to the regional office to the store, our long-term customer relationships result in new points of distribution and enhanced promotional activity. Our business development managers lead all aspects of brand and product growth, from developing sales plans and enlisting category management professionals to facilitating administration and directing retail execution.
True Partners at Retail
With unmatched technology and actionable insights, our highly trained specialists work side by side with retail partners to drive growth around the perimeter of the store.